Hey, We are Salty Cupcake
Brand strategist | creative | Certified hype women
Between us we've run marketing at the highest corporate levels, built luxury retail and wholesale strategies for brands you've coveted, styled celebrities, launched companies, built international wellness retreats, consulted beauty empires, and sat in enough boardrooms to know exactly what we didn't want anymore. We wanted freedom. We wanted creativity. We wanted to work on things that actually lit us up — and with people who felt the same.
So we built Salty Cupcake. And it's better than we imagined.
Sound like your kind of people?
YOU MIGHT HAVE SEEN US FEATURED IN:
We show up fully. We ask that you do the same.
We come in as your marketing arm — not your vendor, not your hired hand, not the team you manage. We are strategic partners who think about your brand at dinner, wake up with ideas at 2am, and cheer loudly for every single win. We bring the strategy, the creative, the execution, and the kind of genuine investment in your success that you simply cannot manufacture.
What we need from you is trust. The real kind. The kind where you hand over the keys and actually let us drive.
We do our best work with clients who are brilliant at what they do and have zero desire to pretend they're brilliant at what we do. If you're looking for a team to hand something off to and genuinely mean it — that's us. We are not the right fit for everyone and honestly? We think that's a beautiful thing.
MEET THE TEAM
Three women. Full lives. fully invested in yours.
Amanda | Creative & Strategy Powerhouse Amanda's background is as luxurious as the brands she's worked with — deep roots in retail and wholesale strategy for King Baby jewelry, high-profile start up experience at Lucid Motors, and a résumé full of names that make people lean in when she talks. She's built relationships, retreats, moved product, and created moments that ended up on late night television. She brings taste, tenacity, trust and a creative instinct that is genuinely rare. She is also our founder!
Kim | Brand Narrative & Creative Direction With 20+ years spanning luxury retail, prestige beauty, corporate leadership, and B2B growth, Kim helps brands uncover their voice, expand their market presence, and turn unconventional ideas into revenue magic.
Equal parts storyteller, strategist, and champion of the weird, she believes in heart-centered growth that feels as good as it performs.
When she’s not building brands, she’s chasing sunshine and building the holistic garden sanctuary of her dreams with her favorite tiny humans.
Brook | Strategy, Vision and Creative Architecture Brook built her career at the senior levels of corporate marketing and media — leading strategy, shaping brands, and earning a seat at tables worth sitting at. She didn't walk away because it wasn't working. She yearned to build something different, she knew exactly what was possible and started building her own.
She brings big-picture strategic thinking, leadership that actually moves people, and the rare ability to see around corners most people don't know exist.
If there's a smarter way to do something, Brook has already thought of it.
HERE’S WHAT YOU CAN EXPECT WHEN YOU WORK WITH US
01 | CREATIVE TRUST
We don't do our best work with one hand tied behind our back. When you come to Salty Cupcake, we ask for the keys — and we mean it. The clients who hand them over fully are always the ones who get the most extraordinary results. We'll never take that trust lightly.
02 | A PARTNER. NOT A VENDOR
We think about your brand at dinner. We wake up with ideas. We slide into the group chat when something clicks. You are not a line item to us — you are a collaboration we are genuinely invested in. Expect us to show up like it's our brand too, because honestly? That's exactly how we treat it.
03 | ALIGNMENT OVER EVERYTHING
We are intentional about who we work with — because the best work happens when everyone in the room is lit up by what they're building. We protect that energy fiercely. When we say yes to you, we mean it completely.
Let’s get into it!
LOVE notes
“coming soon.”
- erica.
Founder, Paliskates
the longest running female-owned skate shop in the USA | Since ‘99
HOW TO GET STARTED
01
The Offering: Browse Services
Start by browsing what we do best
02
The Connect: Let’s Talk
Everything good starts with a conversation. This one’s on us.
03
The Book: Case Studies
Real clients, real results. See what we’ve actually built.